Google has gotten into the financial side of the web recently. Actually they have been in it for a while but it is still in Beta. Not to worry, it is still functional. Beta to Google is like 95% done to most companies. The only thing Beta means is that they are still coming up […]
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We all know it’s important to have loyal customers. But do you know how important it is? A study by Bain & Company suggests that a 5% increase in customer loyalty can improve profitability by anywhere from 25% to 95%. It shows us there are big opportunities available for owners and managers who are willing […]
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Remember, in tough times it’s even more important for companies to make their customers happy, so they keep coming back.
That’s the foundation of building your own job security. If you consistently make your customers happy they’ll help you have more job security by staying with you. Every smart manager knows one of the keys to […]
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The buzz in the world of coffee these days is not being produced by caffeine intake. It’s generated by the swirl of news reports and comments about Starbucks plans to close over 600 stores.
For me this begs the question: Did Starbucks stumble on their vaunted customer service? As Starbucks has become an American icon, as […]
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The economic impact an event like the Republican National Convention has on a host city is tremendous. But if the event is done extremely well, the benefits can go on for years.
Here are ten customer service tips to the people hosting the 2008 RNC to help the event be spectacular in the eyes of the […]
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Too often I hear people give bad advice to others about how to talk with new potential clients. Rather than focus on what the customer is trying to accomplish now, they try to get their foot in the door for a long-term relationship with the company.
It’s like talking about marriage, kids and and the white […]
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In today’s information landscape, the need to have a solid website is absolutely paramount. This is why so many Canada web development companies have sprung up in such a relatively short period of time. A quality web development company will offer all facets of website management including the often overlooked option for self managing websites.
What […]
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If you are operating a business online and are based out of Canada you might have soon realized that websites allow your business to go far beyond the Canadian borders. In fact, depending on the product or service you offer, you may receive customers from anywhere in the world. But, any venture that you put […]
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Direct Response Marketing is a form of marketing designed to obtain a direct response from a potential or former customer who is in need of a product or service.
These responses can then be quantified and data collected. This data can be manipulated into lists which will help future marketing efforts target and pinpoint the potential […]
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After filling your camera with photographs you need to take camera to the store in order to get them printed out which can become a major hassle. As technologies improved, digital cameras became more available to the public at cheaper prices that most people could afford. Thanks to these improvements people could begin printing their […]
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